Broadcast M.A.P. is a technology company with a specific focus on solutions for media forecasting, trading and analysis. Backed by our legendary training and support, and designed to empower you to perform, our main products are TVmap (Television Media Analysis Programme) and RADIOmap.
Better trend analysis for media trading
A simple and clear interface allows you to visualise and identify trends in seconds.
Slice and dice the data any way you want
Quickly build up the 'shape' of the graph you want for easy display and comparison.
Get seasonally-adjusted ratings forecasts
Our ratings forecasts are typically 24% to 35% more accurate than 'same time last year'.
See powerful results fast, with less effort
You'll be more productive, and gain strategic insights for negotiations and new business.
Improve cost efficiency and reduce rework
We remove the complexity of seasonal ratings, reducing rework and nasty surprises.
Save time with electronic bookings
Bookings can be sent straight to the broadcasters from our buying environment. Get in ahead of agencies doing manual bookings for inventory opening periods, and eliminate mistakes from manual re-entering.
Realtime reach and frequency
As you build your schedule, a running total of the Reach and Frequency is updated as each spot is booked. Run R&F in a single period, or see the average result of several R&F runs for different date ranges.
Automate spot schedule generation
You can automate the production of as many candidate schedules as you want, then select, compare and refine the schedule that best suits your client's needs. Drag and drop metrics and copy and paste objectives from the brief, to save time.
Book your free demonstration
We'd love to show you how our software can deliver the improved results you want for your media trading, selling and analysis.Book now
Complex analytics made easy
Using the familiar environment of Microsoft Excel*, you can supercharge existing spreadsheets with hotspots and live links to our powerful database. Build your own, or use our supplied templates for infinite customisation.
Get reports delivered direct to your inbox, with text message notification when they are ready.
Our investment in VOZ and [Broadcast M.A.P.'s] software product TVmap will deliver rich insights and free up our teams to concentrate on creative solutions for clients, backed by data available to our team at the touch of a button
Managing Director – The Media Precinct
I always find TVmap very helpful to deal with and the software very easy to use. We require customisation to deal with our unique needs and TVmap have always been able to provide a fast and efficient solution.
Research Manager – Sky TV
TVmap has revolutionised how we analyse rate and audience data. Its simplicity defies its sophistication – and with time being such a scarce commodity, it’s a welcome tool to have in our arsenal. The level of service and insight Leanne provides is unquestionably first class.
TRADING & CLIENT SERVICES DIRECTOR – OMD W.A.
We found it easy to get up and running with TVmap and we are getting a lot of value from competitive data, audience analysis and the TV buying modules.
McCready Bale Media
TVmap has provided us with quick, accurate rate and audience analysis. The flexibility of customising worksheets and reporting has given us the ability to provide our agencies with in-depth analysis in a fraction of the time of other available products. The team are incredibly helpful and have a real understanding of not only their tool, but what we as media buyers use the information for. This means that we get the best most usable product for the task.
JODI FRASER (CD) & SARAH KEITH (MD)
PUBLICIS MEDIA EXCHANGE
TVmap is crucial for our B2B relations. All our clients use it and TVmap allows us to easily share our data. With such great add-ons like TVmail downloads, my workload has halved and our clients no longer have to manually load our data into their systems. TVmap is an essential tool for any serious agency or supplier. It makes our product more relevant to the market and adds a new level of professionalism to our business operations.
Advertising Services Coordinator – Maori TV
Network Ten have used the Automated Report Generator service provided by TVmap for a number of years. As a result of implementing this service we have seen improved efficiencies, allowing the team more time to focus on generating insights rather than reports. TVmap provide a reliable and efficient service, supported by a highly responsive team.
HEAD OF RESEARCH – NETWORK TEN
The team at TVmap are constantly working to improve their product and are great at taking feedback on board. The addition of the Campaign Manager module has elevated our processing abilities and has increased buying efficiency; the automation functions are particularly helpful, with fewer touchpoints required to book campaigns. The team are dedicated to offering the best in market analytical tool with a user-friendly interface, something they are definitely delivering on.
Trading Manager – DENTSU AEGIS NETWORK ASIA PACIFIC
Get more accurate ratings forecasts
We use seasonally adjusted ratings forecasts which take into account recent programming, daylight savings and other seasonal factors.
Be more productive
Our software lets you do things that were previously impractical or impossible, and makes them quick and easy. Put your energy into producing results and being creative with your work rather than struggling with software.
Making the complex simple
Created by media buyers for media buyers, our tools are easy to learn and easy to use, giving you the most straightforward and intuitive approach to complex tasks.
Revolutionised spot selection
There is no better way to craft a cost effective Reach and Frequency schedule than by using the TVmap Visual Optimiser. It's also the only way we know of to critically assess existing or competing schedules for poor performing spots.
The industry standard
Founded in 1995, Broadcast M.A.P. is firmly established as the preferred industry standard by agencies and broadcasters throughout New Zealand, and widely used in Australia.
Broadcast M.A.P. is a Gold Standard Accredited Software Supplier.
Broadcast M.A.P. is Gold Standard certified for Regional TAM data, and an OzTAM Gold Standard Accredited Software Supplier for minute-by-minute and quarter hour data.